PHA designed provided, turnkey, the visitor experience for Allison transmitions, close by their manufacturing facility in Szentgotthard, Hungary.

Although this was, in essence a multi screen “theatre show” within a “black box”, the entry, show and, in particular, the concealment of the finale experience was key to the voyage of discovery within this very small space. Which, significantly, involved moving walls to deceive and disorientate the customer on entry and prior to their driving experience.